THE TOP 10 REASONS WHY YOU SHOULD CONSIDER
HAVING Silkword WRITE YOUR COPY

#10
Because we think so far outside the box that we actually never use terms like “outside the box.”

#9
Because to spend money on a great marketing design and then fill it with mediocre content is a bit like stuffing your Thanksgiving turkey with oatmeal.

#8
Because you don’t have time to write the copy, your designer doesn’t really want to write the copy, and your well-meaning office staffers … well, what can we say. They have great personalities.

#7
Because your target audience has a language all its own. And if your marketing copy doesn’t speak it, you’ll get shrugs instead of sales.

#6
Because you need copy that highlights the benefits – not just the features – of your product or service. Put another way: you need actual marketing, not self-focused word spillage.

#5
Because, as comedian Steve Martin once said: “Some people have a way with words. And some people … er … um … not have way.”

#4
Because your industry jargon is probably useful, but not to Joe Citizen in Peoria. We know how to reflect your expertise without alienating the masses.

#3
Because you’ve got a company to run. And it’s not running anywhere while you sit there and bang your head against a blank computer screen, all the while muttering unfriendly words that should probably never find their way into any marketing campaign.

#2
Because you’ve hung with the slide show this far. And that must mean that either, a) You’re the owner’s mother, or, b) we really do know how to engage and hold a reader.

#1
Because it’s time for your unique ‘wow factor’ to be let off the leash. Because it really needs to be captured and conveyed in a way that compels. And because we’re the creative cats that can do it.


SILKWORD
The word you want heard