Articles

When you put engaging articles on your website or in your newsletters, you underscore your expertise in your specialty area and reaffirm a helpful and knowledgeable voice in the mind of your customer.

Silkword is adept at crafting three different types of business articles:

FIRST-PERSON GHOST: You’re the credited author, you’re the voice, and Silkword simply provides the words that say what you’d like to say. Written well, an article in your voice has numerous benefits – among them a personal connection with your reader, a humble demonstration of your knowledge, and an extension of helpful customer service that’s tied to your name.

THIRD-PERSON FOCUSED: Instead of an article written by you, this is an article in a third-person voice that focuses on you – much as a newspaper would if it were writing about your company. The piece might profile you, your business, or a particular product or service. Or it might pick a relevant topic or trend related to your industry and quote you as the expert who can analyze or provide solutions.

THIRD-PERSON GENERAL: An article addressing a particular industry topic or trend, but which doesn’t focus attention on you or your company as experts who can provide solutions. Generally, these are not really marketing pieces, but rather provided to your reader as a courtesy or customer service.