Slogans and Taglines

Go ahead. Shoot the moon.
(We’ll line it up for you.)

- Avaunt Advantage Business Consultants, Sacramento


Since your marketing only has a few nanoseconds to engage a potential customer, few marketing components are more critical than your slogans and taglines. If they don’t surprise and interrupt your customer’s mental treadmill, your pitch will be done before it ever begins.

At Silkword, this is one of our very favorite art forms. It’s no small feat to convey creatively – in just a few words – a voice, a tone, an impact, an inspiration, and an exhortation. Too many company taglines are simply brain-dead mimicry of some noble-sounding cliché (“Reaching for Tomorrow…”) Too many slogans are simply watered-down versions of high-toned company mission statements.

Instead, let Silkword help find the punch and the personality that can define your brand – and your company.