Most of us have businesses that are constantly adapting – to new markets, new economies, new technology, new products, or even new internal re-orgs. If you’ve got a website that’s designed in granite – meaning, you can’t change its feel or navigation without selling all your furniture to pay for it – then you’re stuck.
I see companies all over the place whose websites don’t accurately reflect who they really are. Usually, the website reflects who they were 2 or 3 years ago. But the Flash graphics sure are cute.
Better to build in flexibility on the front end, I’m thinking. But maybe that’s just me.
- Don Bosley
