Welcome to the Yada-Yada Graveyard.

You need marketing. You need sales. You need copy writing that distinctively brands the former so that it can decisively drive the latter.

You need something smart. You need something original. You need copy writing that’s so smartly original that it clearly separates you from the competition.

You need word crafting that has heart. You need professional that plays personal. You need clean and clear, quick and breezy, style with substance, a capturing that leads to a compelling. And you need it yesterday.

Man, did you just score big.

At Silkword, we specialize in wildly creative copy writing for your sales and marketing. We don’t do cookie-cutter copy writing: it bores us just as much as it does your customer base. We like the fresh, original, custom-tailored stuff – and we like the increased sales and market shares that it delivers to you, our clients.

We’re built upon the unique, proven writing principles of award-winning journalist and playwright Don Bosley, a guy who’s been dressing common words in tuxedoes for more than 25 years.

What does this mean for you? It means Extreme Makeover for the ‘wow factor’ that your company already possesses. It means – if we may modestly say so – that your sales copy is about to find out how stunningly attractive it can be.

When it comes to sales and marketing copy, there are only three identifiable species:

Gagimus patheticos: Copy that’s cliché-ridden, characterized by optional grammar and punctuation, and often featuring a stampede of odd declarations and exclamation points. Best-known for torpedoing the seller’s credibility before he has a chance to open his mouth.

Stagnantia gigantia: Unimaginative, often overly-technical copy that could ensure deep REM sleep for the worst insomniac. This copy often comes across as blurry, the result of readers who are standing on the scroll button as they whiz past it.

Dollarinas maximus: Bam. Whoa. Wait. Read that again? You’ve got my attention. Say, that’s clever. I like those guys. Say, that’s a great-sounding product. We probably could use some of that. Why not? And that company sounds different than the others. Let’s check it out. Grab your wallet.

Yes, lots of people can write. Lots of people can play the guitar or shoot a basketball, too. But there are only a handful who can do it at such an exquisite level that it leaves a lasting imprint.

We’re Silkword. We’ve got 26 letters in our alphabet, and we’re not afraid to use them.